> ## Documentation Index
> Fetch the complete documentation index at: https://docs.merchantops.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Quickstart

> From sign-in to your first enriched product.

<Steps>
  <Step title="Sign in to the dashboard">
    Go to [app.merchantops.ai](https://app.merchantops.ai) and sign in. If your
    organization is new, an admin invites you by email — accept the invite to
    join your team's workspace. All data is scoped to your organization.
  </Step>

  <Step title="Add product data">
    Bring products in by uploading a source file (CSV/Excel) or pasting a product
    URL. Imports run as a **job** so you can track progress as products are
    created and queued for enrichment. See [Core concepts](/getting-started/concepts).
  </Step>

  <Step title="Let enrichment run">
    Each product is enriched automatically: the platform searches the shared
    lakehouse, scrapes the brand site, generates missing content, and
    standardizes attributes — merging sources by priority
    (**brand site > lakehouse > your input > AI-generated**). Watch
    progress on the **Jobs** page.
  </Step>

  <Step title="Review and publish">
    Review enriched products and their variants, set pricing, then publish to a
    target (e.g. VTEX). Publishing is batched, versioned, and audited.
  </Step>
</Steps>

## Next steps

<CardGroup cols={2}>
  <Card title="Connect Claude" icon="robot" href="/tools/mcp">
    Query your catalog from an AI agent in seconds.
  </Card>

  <Card title="Use the CLI" icon="terminal" href="/tools/cli">
    Script catalog reads with `mo`.
  </Card>
</CardGroup>