> ## Documentation Index
> Fetch the complete documentation index at: https://docs.merchantops.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# MerchantOps

> Enrich, price, and publish your product catalog — with agents and APIs built in.

MerchantOps turns raw product data into a clean, enriched, publish-ready catalog.
Upload source data, let the platform enrich and standardize it, manage pricing and
MAP policies, and publish to commerce targets like VTEX — all tracked, versioned,
and auditable.

## Start here

<CardGroup cols={2}>
  <Card title="Quickstart" icon="rocket" href="/getting-started/quickstart">
    Create an account, sign in, and get to your first enriched product.
  </Card>

  <Card title="Core concepts" icon="book" href="/getting-started/concepts">
    Products, variants, product types, the lakehouse, jobs, and enrichment.
  </Card>

  <Card title="Connect an AI agent" icon="robot" href="/tools/mcp">
    Use MerchantOps from Claude via the read-only MCP server.
  </Card>

  <Card title="API Reference" icon="code" href="/api-reference">
    The public REST API for catalog, pricing, and publishing.
  </Card>
</CardGroup>

## Ways to use MerchantOps

<CardGroup cols={3}>
  <Card title="Dashboard" icon="browser" href="https://app.merchantops.ai">
    The web app for catalog, pricing, and publishing workflows.
  </Card>

  <Card title="MCP + CLI" icon="terminal" href="/tools/overview">
    Drive the catalog from Claude or the `mo` command line.
  </Card>

  <Card title="REST API" icon="plug" href="/api-reference">
    Integrate MerchantOps into your own systems.
  </Card>
</CardGroup>