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After enrichment runs, each product carries signals that tell you how far it got and how complete its data is. This page covers what to look for, when to re-run enrichment, and which of your own values a run can overwrite. For the shared vocabulary, see Core concepts.

Enrichment status

Every product tracks an enrichment status that tells you where it is in the process — for example, whether it’s still queued, in progress, finished, or ran into a problem. Use it to spot products that haven’t been enriched yet or need attention.

Completeness score

Alongside the status, each product carries a completeness score — a single number that reflects how much of the product’s data is filled in. A higher score means a more complete record; a low score points to a product still missing descriptions, attributes, or other fields. Use it to prioritize which products to review or re-enrich first.
The score reflects completeness, not correctness. A high score means the fields are populated — always spot-check the values themselves.

What “enriched” looks like

A well-enriched product has its descriptive content written, its attributes standardized to your catalog’s values, and brand data filled in from the sources enrichment consulted. Because enrichment adds a new version rather than overwriting, the enriched result sits alongside the version you started with — the latest or production-labeled version usually holds the richest data. See Versioning for which version to read.

Identifiers are only filled in if you’ve declared them

Enrichment can copy an identifier it found on a matched lakehouse product back onto your product — a UPC, a vendor style ID, and so on — but this is opt-in and driven entirely by your own dictionary. It happens only for a property definition your organization has explicitly flagged as an identifier and given an identifier type. An organization that has flagged none gets no identifier fill at all, and nothing about the run says so — the fields simply stay empty. Two further limits apply even to flagged properties: only product-level properties are filled this way (variant-level identifiers are never back-filled), and only where your product’s value is empty. An identifier you already hold is never replaced.

Re-running enrichment

You can run enrichment again on a product — for example after the brand updates its site, or after new data lands in the lakehouse. Each run adds another version with the freshest merged result, so re-running is safe and never destroys earlier versions.

What enrichment can and can’t overwrite

Values you entered are protected by a per-property switch, overwrite_merchant_input, which is off by default — so on most fields enrichment fills gaps around your data and leaves your data alone. Three built-in fields ship with the switch on, because MerchantOps is expected to author them: description, features, and meta title. On those three, a run can replace text you typed. Turn the switch off on the property if you’d rather keep your own copy. The guard is evaluated against the field’s currently tracked source, so it protects a value only while that value is still attributed to your input — a field enrichment filled because you left it blank isn’t covered. Both the guard and the source order can be overridden per product type. A change you make by hand is additionally recorded as a manual edit. Feed imports honor that absolutely: an imported row never overwrites a hand-edited field, and disagreeing rows are reported as conflicts on the import job. See Manual edits for what the mark does and doesn’t protect against.
Because enrichment adds a new version rather than editing in place, the version you started with — including the values you entered — always remains available. See Versioning.

How enrichment works

The steps enrichment runs and how it decides which source wins a field.

Versioning

Why enrichment adds versions and which one holds the richest data.

Quality review

Advisory checks that flag duplicate, contradictory, or unsupported copy.

Manual edits

How your own edits are marked, protected, and released.