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1

Sign in to the dashboard

Go to app.merchantops.ai and sign in. If your organization is new, an admin invites you by email — accept the invite to join your team’s workspace. All data is scoped to your organization.
2

Add product data

Bring products in by uploading a source file (CSV/Excel) or pasting a product URL. Imports run as a job so you can track progress as products are created and queued for enrichment. See Core concepts.
3

Let enrichment run

Each product is enriched automatically: the platform searches the shared lakehouse, scrapes the brand site, generates missing content, and standardizes attributes — merging sources by priority (brand site > lakehouse > your input > AI-generated). Watch progress on the Jobs page.
4

Review and publish

Review enriched products and their variants, set pricing, then publish to a target (e.g. VTEX). Publishing is batched, versioned, and audited.

Next steps

Connect Claude

Query your catalog from an AI agent in seconds.

Use the CLI

Script catalog reads with mo.