What you can configure
Tone of voice
The overall voice for generated copy (for example professional or casual). You
can also supply a short custom description to steer the tone more precisely.
Description structure
The sections a generated description is organized into — each with a heading
and instructions for what belongs in it — so descriptions follow a consistent
shape across products.
Brand guidelines
Free-text guidance MerchantOps should honor when writing — phrasing to prefer
or avoid, claims to steer clear of, and other house rules.
Feature style and limits
How product features are presented (for example as a bulleted list) and caps
on how many features to generate and how long a description may run.
Approved AI models
Which AI models MerchantOps is allowed to use for your organization’s content
generation.
Content settings shape how content is written, not whether a given field is
overwritten. Enrichment still merges sources by priority and protects values you
entered yourself. See How enrichment works for that
model.
Scope
Content settings apply at the organization level — one configuration for your whole organization. Per-product-type overrides are not available yet; all generated content uses your organization’s settings. If you clear your organization’s content settings, MerchantOps falls back to sensible built-in defaults rather than leaving content generation unconfigured.Related
How enrichment works
Where generated content fits in the enrichment pipeline.
Team & roles
Who can view and change organization settings.